I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.
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Somewhere over the break I read a line from a Stoic text that stopped me cold. Not because it was clever. It asked: “Who are you?” Not in the “I’m Broden” sense. Deeper than that. Who are you when things are hard? It’s a strange question to sit with at the start of a new year – because we’re usually encouraged to ask very different ones. What do I want to achieve? Goals. Targets. Outcomes. There’s nothing wrong with goals. They depend on circumstances. Principles don’t. The Stoics weren’t obsessed with outcomes. Not “What will happen to me this year?” That idea has been sitting with me as the year starts – because when I look back on the times I handled things well, it wasn’t because I had a clear plan or a perfectly set goal. It was because I knew who I was trying to be. When things went sideways, goals didn’t help me. When I snapped, I apologised – not because it was strategic, but because kindness mattered. That’s a compass. This year, I don’t need a new car on the vision board. I need clarity. I need to know:
The Stoics believed life is unpredictable by design. But if you know your principles – your patience, your honesty, your restraint, your kindness – you always have something solid to return to. That’s the thing I’m carrying into the year. Not a list. A sense of who I am when things don’t go my way. And if I can live in alignment with that – even imperfectly – the year will take care of itself. If you’re feeling the pressure to reinvent yourself right now, maybe pause for a moment. Before asking what you want this year, try asking: Who do I want to be when things get hard? That answer lasts longer than any resolution. If this gave you something to sit with, feel free to forward it to someone who might appreciate a quieter start to the year. Until next time, |
I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.