I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.
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My daughters know the look. I'll be at the dinner table, or on the couch, or standing in the kitchen — and I've gone somewhere. Staring at nothing. Completely absent from whatever is happening in the room. Mid-thought on something that has nothing to do with what's in front of me. They'll say it out loud. He's gone. Sometimes they wave a hand in front of my face. Sometimes they just leave me to it, because they know from experience that I'll come back eventually. This happens regularly. I enjoy it. Most people find it slightly unnerving. There's a difference between thinking and the noise that passes for it. The noise is constant. The to-do list running in the background. The worry loop. The half-formed responses to things that haven't happened yet. That's not thinking. That's just the brain doing what brains do when nobody's paying attention to them. Scott Hershowitz — philosopher, law professor, father of two — wrote that philosophy is the art of actually thinking. Not processing. Not reacting. Sitting with something long enough that it gives something back. That's what the dinner table stare is. That's what the 2am thinking is, when the house is quiet and nothing is demanding anything and a problem that's been sitting at the edges of things suddenly has a shape. That's what the long drive is for. Yesterday a mate came to talk through a practical problem. Career stuff. He expected a practical conversation — some advice, a direction, something useful he could act on. Forty minutes later we were somewhere else entirely. This keeps happening. Mentoring sessions that were supposed to be business conversations. Catchups that start with a specific question and end somewhere nobody planned to go. Not because I redirect them. Just because real thinking is contagious. You can't be near someone doing it properly without getting pulled in. People come for the business lecture. They leave having thought about something they didn't expect to think about. That's not an accident. That's just what happens when you slow down long enough to actually think. Henry Ford said thinking is the hardest work there is, which is probably why so few people engage in it. He wasn't being superior. He was being precise. Real thinking requires you to sit with discomfort. To not reach for the phone. To stay in the problem longer than feels productive and wait for something to arrive. It's slow. It's uncomfortable. It produces no immediate reward. And it can't be optimised or scheduled or turned into a morning routine. Marcus Aurelius did it every day, in a journal nobody was supposed to read, in the middle of wars and plague and grief. Not to produce wisdom. Just to think things through properly before acting on them. The Meditations aren't a collection of insights. They're a man doing the hard work in real time, on the page, one entry at a time. Seneca wrote that most people live on the surface of their own lives. That they move fast, decide quickly, and never stop long enough to examine what they're actually doing or why. Two thousand years later, we've just found better ways to stay on the surface. Here's the part I'd rather skip but won't. I also jump. Get impatient. Move before the thinking is done and pay for it regularly — in the business, in decisions made at full speed because slowing down felt too much like doubt, in the specific and recurring disaster of backing myself completely before I've checked whether I'm actually right. The gap between knowing thinking matters and actually doing it is wider than it should be. But I'm getting better at catching it. The dinner table stare is happening more often, not less. The 2am thoughts are landing somewhere useful more often than not. The conversations that accidentally become philosophy are some of the best ones I have. The work is ongoing. Probably always will be. Henry Ford was right. Thinking is the hardest work there is. Not because it requires the most effort. Because it requires you to stop. To sit with something uncomfortable. To resist the pull toward action and noise and the feeling of productivity that comes from moving fast. The dinner table stare isn't a character flaw. It's the work. Until next time, Broden Johnson |
I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.