ABOUT 5 HOURS AGO • 3 MIN READ

I Have 2,000 Unread Messages and I'm Fine

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Life’s messy. People are difficult. Calm is rare.

I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.

I have just under two thousand unread text messages.

Not because I'm disorganised. Not because something went wrong. Because a few years ago I made a decision, and that decision has compounded quietly ever since into a fairly unconventional relationship with my phone and, apparently, with basic social availability.

The apps are gone. All of them, more or less. The notifications are off. Outside of business hours, unless you're my wife, Elise or my daughters, you're probably not getting through to me. If you want something, call me during the day and we can have an actual conversation. Otherwise, I'm not really there.

Most people find this somewhere between admirable and deeply offensive.

I find it fine.

It didn't start as a philosophy. There was no book. No retreat. No moment of clarity where I decided to reclaim my attention and live more intentionally.

I just got annoyed.

The notifications were relentless. Constant. An endless parade of pings and badges and red numbers demanding acknowledgement for things that, upon inspection, did not require acknowledgement. Group chats. App updates. News alerts about things I couldn't affect. Someone reacting to something with a thumbs up at 11pm.

So I deleted the apps. Turned everything off. Told the phone to be quiet unless it was urgent, and decided that almost nothing was urgent.

The hand still reached for it out of habit, for a while. Picked it up, found nothing there, put it back down. That happened probably forty times a day in the first week. Which told me something I wasn't expecting — that I'd been reaching for it forty times a day without noticing, which means I'd been giving it forty small pieces of attention every single day without deciding to.

That stopped.

Here's what the gaps look like now.

Standing in a queue: I stand in the queue. I look around. I watch other people not look around. I think about nothing in particular, or something specific, or I just exist in the queue like a person who is physically present in a queue.

Waiting for a coffee: same thing.

Traffic light: I sit at the traffic light. I look at the intersection. I have, on multiple occasions, made brief eye contact with a stranger in another car. This apparently no longer happens. It should.

It felt strange for about a week. Then it felt normal. Then the other version — the constant reaching, the reflex scroll, the gap that must be filled — started to look strange instead. Not wrong. Just strange. Like watching everyone around you scratch an itch that you've stopped feeling.

Isaac Newton was sent home from Cambridge in 1665 when the plague closed the university. Two years. No lectures, no obligations, no structured demands on his time. By every modern metric, he was doing nothing.

During that nothing, he developed calculus, the laws of motion, and the theory of gravity.

He wasn't trying to be productive. He was just bored enough to think.

Steve Jobs built long unscheduled stretches into his week. Not meditation. Not a system. Just deliberate, empty, accountable-to-nothing time. His reasoning was simple: if every hour is allocated, there's no room for anything unexpected to arrive. The ideas need somewhere to land.

Marcus Aurelius called it prosoche — deliberate attention to your own mind. Not filling it. Watching it. Seeing what it does when nothing is pressing.

The pattern is consistent, across centuries and contexts. The thinking doesn't happen in the full hours. It happens in the empty ones.

My version of this is less historically significant. It's the shower. The car on a long drive. And most reliably, 2am, when the house is quiet and the phone is silent and nothing needs anything from me. That's when the good ideas show up. That's when things I've been turning over for weeks suddenly have a shape.

Not because I'm disciplined. Because there's nothing else in the way.

We are, I think, the first generation of humans to make boredom genuinely optional.

Every gap — the queue, the traffic light, the thirty seconds waiting for the kettle — can now be filled instantly, for free, with something designed by very clever people to be as engaging as possible. We've done this enthusiastically and at scale, and we've called it connection and information and staying across things.

But boredom was never the problem.

The discomfort of an empty moment wasn't a bug in the human experience. It was where the thinking happened. Where the ideas formed. Where the brain, given nothing urgent to process, went looking for something interesting instead.

We solved for it anyway. And in doing so, quietly, without meaning to, we filled in the gaps where most of our best thinking used to live.

I'm not suggesting you delete your apps.

You'll do what you do. Most people will read this on a phone while doing something else, and that's fine, and I'm not above any of it.

I'm just telling you what I found on the other side of a decision I made because I was annoyed at my notifications.

Two thousand unread messages.

A head that gets quiet at 2am.

Ideas that show up when nothing else is competing for the space.

Honestly? Worth it.


If this gave you something to think about, feel free to forward it to someone who might appreciate it.

Life’s messy. People are difficult. Calm is rare.

I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.