I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.
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A few weeks ago, I was up for a pretty big award. The kind of thing people dress up for. There was only one problem. I had accidentally double-booked the night… with Halloween. And if you’ve ever had to choose between trick-or-treating with your kids and sitting in a hotel ballroom listening to speeches, you’ll know it’s not a decision at all. So while everyone else was getting photos in front of media walls and drinking champagne with their “Congratulations!” faces on… One child was dressed as the clown from IT. So I went trick-or-treating. Because standing there watching my kids run ahead laughing, I realised something: We spend so much of our lives chasing praise from people who don’t matter… and not nearly enough time showing up for the people who do. Here’s the funny part. I won that award. Somewhere across the city, my name was announced to a room I wasn’t in. Meanwhile, I was wiping rain out of my eyes, holding a half-melted lollipop, and making sure nobody slipped over on a wet driveway. It was the most unglamorous victory speech of all time. But honestly? It felt right. Awards are external. And the older I get, the more obvious the difference feels. Let’s talk about this for a second. Awards feel good. But here’s the truth, the Stoics knew long before self-help influencers turned it into content: Praise is borrowed. It gets handed out, then taken back the moment someone newer, shinier, or louder shows up. External validation is like dessert — delicious, exciting, temporary. Because when the clapping stops, you’re still left with you. A trophy doesn’t make you a better parent. Here’s the part that hit me hardest: One day, none of this will matter. Not the awards. When you zoom out far enough, it’s all dust. Marcus Aurelius said: “Fame is a vapour, popularity an accident.” And he was the Emperor of Rome. Your kids won’t remember where you ranked in business. They will remember that you showed up in the rain. Legacy comes from presence, not applause. Some people asked if I regret not going. If anything, I’m grateful. Because that night clarified something for me: There’s a version of your life that boosts your reputation… and a version that builds your relationships. One is loud. One gets you a trophy. One impresses strangers. Halloween in the rain wasn’t glamorous — but it was honest, meaningful, and entirely mine. And if that’s what “missing out” looks like, Whose praise are you chasing? If you zoomed out far enough — to the end of your life, or even just the end of this year — what would actually matter? Think about that. PS. The trophy looks nice on the shelf, but the memory of my kids laughing in the rain… that one stays with me forever. Plus, the kids have already forgotten what it was for. If this gave you something to think about (or at least made you laugh at my chaos), feel free to forward it to someone who might enjoy it. If this was forwarded to you and you want to get these straight from me each week, you can sign up here: brodenjohnson.co Until next time, Broden Johnson |
I’m Broden Johnson — entrepreneur, husband, dad, and serial failure. I’ve built companies, lost companies, made money, lost money, and written a book about the only lesson that ever stuck: Don’t Be a Dick. I write Tales from a Failed Beekeeper — short weekly stories about philosophy, family, work, and the strange art of not losing your mind. They’re part humour, part Stoicism, and part therapy I don’t have time for. If you like your life advice unpolished, funny, and slightly uncomfortable, you’ll probably like this.